"The true sign of intelligence is not knowledge but imagination."
I am a creative person.
The World around us today is desperate for creative people.
The Internet starves for "Content" like some great black-hole dragging the light toward it.
The most universal tool for growth in business, the key that turns Entrepreneurs into Millionaires, students into professors, art into genius - is creativity.
So why do I work with so many creative people unhappily employed in the Telesales Industry?
The Whys
The reason seems to me to be very simple, and only two fold:-
- Creative people can be, well, creative... who better to coerce, describe and emote with a complete stranger over the phone?
- Creativity is the most importantly powerful yet overlooked capability in a human being today.
The Hows
Creativity has long since been linked to depression, immaturity, exclusion from society, a questioning of the world around us and of authority, a degradation of social strata and poverty, anxiety, vulnerability. If I asked you to come up with a list of character traits and ideologies you would not wish to encourage in younger people - the list would not look too dissimilar. More to the point, which school could justify spending their already tight budgets on pursuing subjects in which these were known traits?
And yet successfully creative people are rewarded spiritually, politically, financially beyond our wildest dreams. Sought after by public and private interests alike as if we're saying "Well done for not listening to anyone and doing your own thing, here's freedom, here's influence, here's security".
How can something so shunned in the early years be so rewarded in adulthood?
Part 2 Here -THE WHO'S, THE WHEN'S AND THE GOOD NEWS...
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